Google launches Rich Snippet Testing Tool

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Now this is one feature (tool) that I’m really really excited about! Why? Because I suggested it this summer! And I have proof ;)

Posted on YouTube on 19 August 2009

Adeel from Manchester, UK asks:
“When do you recon Rich Snippets will be made widely available? Can I suggest a tool in Google Webmaster Tools that lets you view (or preview) Rich Snippets from your site?”

This video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from users.

At the time Matt Cutts played down saying: “[...] its a good suggestion [...]” and recommend that we look at the current website using Rich Snippets and try to understand how they have implemented them.

And, to be honest, I was happy with the answer. But I was thrilled to see the notification in my Google Reader saying there is an update about Rich Snippets.

Rich Snippet Tool

Rich Snippet Tool

The tool is pretty good, all you have to do is enter a URL of a page that has microformats or RDFa format embedded in the HTML. When you hit the magic button, the tool displays an example of the Rich Snippet which includes the star rating and the extra information (in this case the price info).

What I really like about the tool is that it goes a step further and shows the extracted information. This is really helpful when debugging the formats. One other hidden gem is the rating calculation which clearly specified how the rating that is shown in the format of stars was achieved.

Finally, I want to tip my hat in thanks and recognition to the Google Webmaster Team and anyone involved in making this tool!

  • http://www.anyaim.com Tool

    Google Rich Snippets allow to stand out from the competition so I thought it is the real treasure for eCommerce websites. But some webmasters surprisingly report decrease in traffic (see this thread at webmasterworld: http://www.webmasterworld.com/google/4086323.htm). So “handle with care” :)